THE TURNING POINT
by 2015Â
founder Christyne Gray recognized that broad success without focused impact wasn’t enough. She envisioned something more intentional—something that would blend strategy, empathy, and transformation into the accounting experience.
that year marked a defining moment -
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I decided to build what I wished existed for women entrepreneurs - a boutique accounting, tax, and coaching firm rooted in empowerment, education, and emotional clarity.
The focus became clear: helping women take back their financial futures through education, connection, and confidence—not fear.
Christyne’s goal was to reimagine what financial leadership could look like for creative business owners: heart-led, data-backed, and deeply human.
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BUILDING THE FRAMEWORK
That same year, Christyne became certified in Management One Inventory Planning, but quickly realized the existing systems—while strong—lacked integration with the holistic financial health she envisioned.
She began developing what would later become the Financial GPS System™, the foundation of the Financially Fabulous® Coaching Program. This system redefined how retailers manage money: every dollar, decision, and metric connected with intention.
It was no longer about balancing books.
It was about balancing the business, the mind, and the mission.
TODAY
2025 -
A Boutique Firm With Nationwide Impact
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Now headquartered virtually with a national team, She Profits Now has returned to its original trajectory of growth—with more clarity, confidence, and culture than ever before.We serve hundreds of clients across the United States, from startup boutiques to multimillion-dollar retail and wholesale brands.
Behind every balance sheet, there’s a story of courage.
Behind every client, a mission to lead profit with purpose.
And behind it all—there’s a team devoted to helping women transform their relationship with money, step into CEO confidence, and profit in both business and life.
because when women profit - communities thrive, families flourish, and legacies are born.
OURÂ MISSION
We ensure every entrepreneur we work with not only stays compliant but also maximizes their profitability and financial health. By streamlining systems, providing creative tax strategies, and offering hands-on support, we help businesses turn financial challenges into opportunities for growth.
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At She Profits Now, we empower entrepreneurs with personalized financial services that work in tandem with Financially Fabulous® decision-making. Together, we help entrepreneurs build a solid financial foundation, enabling growth with confidence and purpose.
SAVANNAH GRAY
Client Concierge | Accounting & Sales Tax Division Manager
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I’m Savannah Gray, and I’m proud to serve as the Accounting & Sales Tax Division Manager and Client Concierge here at She Profits Now.
I live in Ohio with my husband, Devyn, and our two children, Adeline and Jameson — plus a small menagerie of beloved pets: our Newfie, Loretta, our Corgi, Blueberry, and two cats, Walter and Ollie. Family, structure, and meaningful connection are at the heart of everything I do — both at home and in our firm.
After earning my Bachelor’s degree from North Dakota State University, I joined She Profits Now shortly after becoming part of the Gray family. From the start, I felt deeply connected to our mission of empowering women to understand, manage, and grow their businesses with clarity and confidence. I quickly saw how we could elevate the client experience by bringing the same care and personalization to financial services that our clients bring to their own brands.
That idea evolved into what we now call Concierge Excellence — a signature standard of care that ensures every She Profits Now client feels seen, supported, and secure.
Professionally, I lead our Accounting and Sales Tax divisions with a focus on precision, organization, and proactive communication. My background in retail point-of-sale systems and hands-on accounting allows me to help our clients understand the full story behind their numbers, not just the reports. I love blending structure and heart — making sure every client experience is rooted in clarity, trust, and genuine partnership.
Outside of work, you’ll often find me building something — whether it’s a woodworking project inspired by my dad or a creative space for my kids to explore. I believe in balance, in raising children with curiosity and independence, and in living a life that reflects both purpose and peace.
ASHLEY WAKEFIELD
Financially Fabulous Success Mentor
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I’m Ashley Wakefield, and I’m honored to walk alongside you on your journey to becoming financially fabulous.
I’m a proud wife and mom of two, with a lifelong love for design, fashion, and entrepreneurship. After graduating in 2006 with a degree in Fashion Merchandising and a minor in Interior Design, I began my career in corporate retail — but my entrepreneurial spirit was too strong to ignore. In 2007, I opened my own boutique, Sophie, which quickly became a local favorite and the heart of my professional life for more than 14 years.
Building deep relationships with customers and creating a space that celebrated connection, style, and community became my greatest joy. After more than a decade of success, I transitioned into real estate and co-founded an interior design business with my husband — both thriving ventures that allowed me to blend creativity with strategy.
In 2024, I made the heartfelt decision to close Sophie, trusting that my next chapter would bring new ways to serve the small business community I love so deeply. That next chapter led me here — to Financially Fabulous®, as a Success Mentor.
As a former boutique owner and former Financially Fabulous client myself, I know firsthand how transformative it is to pair strategy with support, and to finally see your business through the lens of profit and possibility.
Today, I get to help other women do the same — blending empathy, experience, and practical coaching to help retailers grow thriving, financially fabulous businesses that support both their dreams and their families.
THE HEART BEHIND THE NUMBERS
At She Profits Now and Financially Fabulous®, our leadership team embodies the very principles we teach: collaboration, clarity, empowerment, and alignment.
Each of us leads our own division with passion and purpose — yet everything we do is connected through one shared mission: to help women entrepreneurs profit with purpose and lead with grace.
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Christyne brings the vision, strategy, and mentorship that anchor our brand and guide our ecosystem.
Savannah leads with structure, precision, and care — championing client relationships and operational excellence through our signature standard of Concierge Experience.
Samantha brings creative structure to vision — bridging big ideas with actionable strategy, ensuring every project and initiative flows with clarity and design integrity.
Ashley brings empathy, experience, and mentorship — connecting with our clients at every stage of their journey and helping them grow into confident, financially fabulous CEOs.
Together, we form a cohesive leadership circle that mirrors the very framework we teach our clients — each part distinct, yet essential to the whole. Our work is collaborative, communicative, and rooted in the belief that true financial success comes from harmony: between numbers and narrative, data and design, profit and purpose.
We don’t just teach holistic financial leadership — we live it.
Every conversation, every client relationship, and every decision reflects the balance we strive to help our clients achieve in their own businesses and lives.
Every conversation, every client relationship, and every decision reflects the balance we strive to help our clients achieve in their own businesses and lives.
Kind Words from Our Friends
"I was overwhelmed by taxes and bookkeeping, but She Profits Now took the stress away. They helped me optimize my tax strategy and streamline my financials, making it easier to focus on running my business."
-Â Beth, Boutique Owner
"I’m not just working harder—I'm working smarter, and my profits reflect that. The Financially Fabulous program gave me the financial literacy and confidence I was missing, and I’m forever grateful for the transformation it’s brought to my business."
-Â Elise, Boutique Owner
Love what I heard on the podcast … your message on the importance of having better control over cash flow, having a game plan and knowing your numbers.
-Â Brianna, Boutique Owner